Feasibility Study - What It Will Do

A Feasibility Study helps to answer several relevant questions concerning an anticipated major fund-raising effort:

• Can a successful multi-million dollar capital campaign be conducted?
• If so, what is a realistic fund-raising potential during a clearly established time-line?
• How should it be conducted?
• When should the campaign start?

Additionally, the Study helps to:

• test the strengths and weaknesses of the case (i.e. the statement of need);
• identify necessary campaign leadership;
• ascertain the potential for a volunteer force;
• identify lead gift prospects;
• identify major gift prospects and determine a definitive prospect base for the campaign;
• formulate a campaign plan, strategy and timetable.

Moreover, the Study, if well executed, serves as excellent cultivation among prospective campaign leaders and/or major gift prospects